Lease Velocity vs AppFolio
AppFolio is a full per-unit PMS with a 50-unit minimum. With Lease Velocity you choose your posture: run our branded site, AI staff, and applications in front of AppFolio (Overlay) — or replace it, since our importer was built against real AppFolio exports (Full-stack). Either way, your residents stop paying a fee on every rent payment.
Side-by-side
| Category | Lease Velocity | AppFolio | Edge |
|---|---|---|---|
| What residents pay to pay rent | $0 — structural, no setting to flip (ACH and card) | $2.49 ACH per payment (resident), or the PM pays $1/unit/mo across the whole portfolio, vacant units included; ~3% card | LV |
| AI leasing staff | Voice, chat, email, and forms — included in the AI Staff module from $77/mo | Lisa leasing assistant (chat/SMS) — a paid add-on, ~$45/mo at 10 units up to ~$1,500/mo unlimited; no included voice | LV |
| Migrating in | File-first importer built against real AppFolio exports — rent roll + T-12 land with a preview-diff before anything commits, and rollback; no onboarding fee | Onboarding $400–2,500 non-refundable, then month-to-month; data-migration tiers | LV |
| Getting your data out | Exports leave in the same AppFolio shape they arrived in — no export fee, no lock-in | Report exports; no symmetric AppFolio-shaped exit | LV |
| Branded marketing site | A content-rich branded site per property (custom domain optional) + AI blog feeding search | Themed listing pages | LV |
| Listing syndication (Zillow, Apartments.com) | Not live through us yet — keep your listing accounts through the transition; your own site + AI staff answer every lead 24/7 | Live on the ILS networks | Them |
| Report catalog | Ten reports today plus autonomous monthly-close packets — honestly short of the incumbents, and growing | 50–80+ reports | Them |
| Accounting | Property books — rent roll, ledger, T-12, owner statements — that close themselves monthly; your CPA keeps the corporate books | Full property + trust accounting — the edge if you manage other people's money | Tie |
| Pricing model | Module-first from $77/mo per property (website from $197/mo), bundle everything for 15% off; no unit minimum | $1.49–5/unit/mo, 50-unit minimum, ~$298/mo floor | Tie |
Add up your real AppFolio bill: a monthly floor before anyone answers a call, Lisa priced separately to answer chats but not calls, and $2.49 skimmed off every rent payment unless you buy it off at $1/unit/mo across your whole portfolio. Lease Velocity includes the AI leasing staff — voice, chat, and email — from $77/property, your residents pay $0 on any rail, and your rent roll and T-12 land with a preview before anything commits. The honest caveat: if your vacancies live on Zillow and Apartments.com, keep those accounts until our syndication is live.