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What Meta's Housing category turns off (gender, ZIP codes, behavior and demographic targeting, interest and detailed-targeting exclusions, lookalike audiences, Saved Audiences) and what it leaves on (a radius of at least 15 miles, Custom Audiences, Advantage+ audience), with age fixed at 18 to 65+
Advertising & fair housingFacebook and Instagram Housing Ads: What You Can Target7 min read

Leasing velocity

Advertising & fair housing

Apartment social media